Terms & Conditions

1. Acceptance of Terms

By accessing or using Measurebird ("Service", "we", "us", "our"), you ("User", "you", or "your") acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions ("Terms"). If you do not agree to these Terms, you must not access or use our Service. These Terms constitute a legally binding agreement between you and measurebird, a business registered in the Netherlands.

If you are using the Service on behalf of an organization, you represent and warrant that you have authority to bind that organization to these Terms, and "you" will include both you and that organization.

2. Services Provided

Measurebird provides automated tracking health monitoring services for Google Analytics 4 (GA4), Google Ads, and Meta (Facebook) advertising platforms. Our services include:

Daily automated health checks on connected marketing accounts
Real-time alerts when tracking issues are detected
Comprehensive tracking health reports and analytics
Health score calculations for monitoring account integrity
Website monitoring services (if applicable to your plan)

We access your marketing platform data through official APIs provided by Google and Meta, subject to their respective terms of service and API usage policies.

3. Third-Party API Compliance

3.1 Google Services API Compliance

By connecting your Google Analytics 4 or Google Ads accounts, you acknowledge and agree to:

Comply with the Google Analytics API Terms of Service and Google Ads API Terms of Service
Only connect accounts for which you have proper authorization and ownership
Not use our Service to violate Google's Terms of Service or any applicable laws
Understand that Google may revoke API access at any time, which may affect Service availability
Grant Measurebird necessary permissions to read analytics and advertising data solely for providing monitoring services

3.2 Meta (Facebook) API Compliance

By connecting your Meta (Facebook) advertising accounts, you acknowledge and agree to:

Comply with the Meta Platform Terms and Meta Marketing API Terms
Only connect accounts for which you have proper authorization and administrative access
Not use our Service to violate Meta's Terms of Service, Community Standards, or Advertising Policies
Understand that Meta may revoke API access at any time, which may affect Service availability
Grant Measurebird necessary permissions (ads_read, business_management) solely for providing monitoring services
Comply with Meta's data usage restrictions and not use data obtained through our Service for competitive intelligence or unauthorized purposes

3.3 API Access Limitations

You understand that:

API access is subject to rate limits and quotas imposed by third-party platforms
We are not responsible for API outages, changes, or deprecations by third-party platforms
You may revoke API access at any time through your platform account settings
Revoking API access will immediately suspend monitoring for the affected accounts

4. User Responsibilities and Account Security

4.1 Account Information

You agree to:

Provide accurate, current, and complete information when creating an account
Maintain and promptly update your account information
Maintain the security and confidentiality of your account credentials
Notify us immediately of any unauthorized access to your account
Be responsible for all activities that occur under your account

4.2 Acceptable Use

You agree NOT to:

Use the Service for any illegal purpose or in violation of any laws
Violate any third-party rights, including intellectual property rights
Attempt to gain unauthorized access to the Service or related systems
Interfere with or disrupt the Service or servers
Use automated systems (bots, scrapers) to access the Service without permission
Reverse engineer, decompile, or disassemble any part of the Service
Resell, redistribute, or sublicense the Service without our written consent
Use the Service to monitor accounts without proper authorization

5. Subscription, Payment, and Refund Policy

5.1 Subscription Plans

Access to Measurebird requires a paid subscription. Subscription plans, features, and pricing are displayed on our pricing page and may be updated from time to time.

5.2 Billing and Payment

Subscriptions are billed in advance on a monthly or annual basis, depending on your selected plan
All fees are stated in EUR (Euros) and are exclusive of applicable taxes (VAT/BTW)
You are responsible for paying all applicable taxes based on your location
Payments are processed securely through our third-party payment processors
By providing payment information, you authorize us to charge your payment method for all fees
If payment fails, we may suspend or terminate your access to the Service

5.3 Price Changes

We reserve the right to modify our pricing with at least 30 days' written notice to existing subscribers. Price changes will apply to your next billing cycle. If you do not agree to the new pricing, you may cancel your subscription before the change takes effect.

5.4 Refund Policy (EU Consumer Rights)

In accordance with EU consumer protection laws:

If you are a consumer in the EU, you have the right to withdraw from this contract within 14 days without giving any reason (cooling-off period)
The withdrawal period expires 14 days after the day of the conclusion of the contract
However, if you have requested that we begin providing the Service during the withdrawal period, you will be charged for the Service provided up to the point of withdrawal
After the 14-day period, subscription fees are generally non-refundable, except as required by law or at our discretion
If you cancel your subscription, you will continue to have access to the Service until the end of your current billing period
No refunds will be provided for partial billing periods

5.5 Cancellation

You may cancel your subscription at any time through your account settings. Cancellation will take effect at the end of your current billing period. We do not provide refunds for unused portions of your subscription period, except as required by applicable law.

6. Data Processing and GDPR Compliance

6.1 Data Controller and Processor

Measurebird acts as a data processor when processing your marketing platform data on your behalf. You remain the data controller for your marketing data. For personal data we collect directly from you (account information, etc.), we act as the data controller.

6.2 Data Processing Agreement

By using our Service, you acknowledge that:

We process your marketing platform data solely to provide monitoring services
We do not use your data for advertising, marketing to third parties, or any purpose other than providing the Service
We implement appropriate technical and organizational measures to protect your data
We only retain data as necessary to provide the Service and comply with legal obligations
You may request deletion of your data at any time, subject to legal retention requirements

6.3 Your Rights Under GDPR

If you are located in the EU/EEA, you have the following rights regarding your personal data:

Right of Access: Request a copy of your personal data we hold
Right to Rectification: Request correction of inaccurate data
Right to Erasure: Request deletion of your data ("right to be forgotten")
Right to Restrict Processing: Request limitation of how we process your data
Right to Data Portability: Receive your data in a structured, machine-readable format
Right to Object: Object to processing of your data for certain purposes
Right to Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us through our contact page. We will respond within 30 days as required by GDPR.

6.4 Data Transfers

Your data may be processed and stored outside the EU/EEA. We ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission, to protect your data in accordance with GDPR requirements.

6.5 Data Breach Notification

In the event of a data breach that may affect your personal data, we will notify you and the relevant supervisory authority within 72 hours, as required by GDPR.

7. Service Level Agreement and Availability

7.1 Service Availability

We strive to maintain high availability of our Service but do not guarantee uninterrupted or error-free operation. The Service may be temporarily unavailable due to:

Scheduled maintenance (we will provide advance notice when possible)
Unscheduled maintenance or emergency repairs
Third-party API outages or limitations
Force majeure events
Technical issues beyond our reasonable control

7.2 Monitoring Accuracy

While we use best efforts to provide accurate monitoring and alerts, we cannot guarantee:

Detection of all tracking issues or data quality problems
Real-time detection of all issues (there may be delays)
100% accuracy of health scores or reports
Compatibility with all possible tracking configurations

7.3 No Service Guarantee

The Service is provided "as is" and "as available." We do not warrant that the Service will meet your specific requirements, be available at all times, or be free from errors or defects.

8. License Grant and Intellectual Property

8.1 License to Use Service

Subject to your compliance with these Terms, Measurebird grants you a limited, non-exclusive, non-transferable, non-sublicensable license to access and use the Service for your internal business purposes during your subscription period.

8.2 Our Intellectual Property

All content, features, functionality, software, designs, text, graphics, logos, and other materials on or in the Service ("Our IP") are owned by Measurebird or our licensors and are protected by copyright, trademark, and other intellectual property laws. You may not:

Copy, modify, distribute, sell, or lease any part of Our IP
Reverse engineer or attempt to extract source code from the Service
Remove or alter any copyright, trademark, or proprietary notices
Use Our IP to create competing products or services

8.3 Your Data and Content

You retain all ownership rights to data and content you provide to us. By using the Service, you grant us a limited license to use, process, and store your data solely to provide and improve the Service. This license terminates when you delete your data or account, except as necessary to comply with legal obligations.

9. Limitation of Liability and Indemnification

9.1 Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:

Measurebird shall NOT be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, revenue, data, business opportunities, or goodwill
Our total liability for any claims arising from or related to the Service shall not exceed the amount you paid us in the 12 months preceding the claim
We are not liable for any damages resulting from: (a) your use or inability to use the Service, (b) unauthorized access to your account, (c) third-party API failures or limitations, (d) decisions made based on Service data or reports, (e) loss or corruption of data

9.2 EU Consumer Rights

Nothing in these Terms limits or excludes our liability for: (a) death or personal injury caused by our negligence, (b) fraud or fraudulent misrepresentation, (c) any other liability that cannot be excluded or limited under applicable EU law. If you are a consumer in the EU, you have legal rights that cannot be excluded by these Terms.

9.3 Indemnification

You agree to indemnify, defend, and hold harmless Measurebird, its officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including legal fees) arising from: (a) your use of the Service, (b) your violation of these Terms, (c) your violation of any third-party rights, (d) your violation of any applicable laws or regulations, or (e) data or content you provide to us.

10. Termination

10.1 Termination by You

You may terminate your account and subscription at any time through your account settings or by contacting us. Termination will be effective at the end of your current billing period, unless you request immediate termination.

10.2 Termination by Us

We may suspend or terminate your access to the Service immediately, without notice, if:

You violate these Terms or any applicable laws
You engage in fraudulent, abusive, or illegal activity
You fail to pay subscription fees when due
You breach any third-party API terms of service
We are required to do so by law or court order
We discontinue the Service (with reasonable notice when possible)

10.3 Effect of Termination

Upon termination: (a) your right to use the Service immediately ceases, (b) you remain responsible for all fees incurred before termination, (c) we may delete your account and data after a reasonable retention period, subject to legal requirements, (d) provisions that by their nature should survive termination will remain in effect.

11. Dispute Resolution and Governing Law

11.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the Netherlands, without regard to its conflict of law provisions. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

11.2 EU Consumer Dispute Resolution

If you are a consumer in the EU:

You may bring proceedings in the courts of your country of residence or the Netherlands
You have the right to use the European Online Dispute Resolution Platform to resolve disputes
You may contact your local consumer protection authority for assistance

11.3 Business Users

If you are using the Service for business purposes, you agree that any disputes shall be resolved exclusively in the competent courts of Amsterdam, the Netherlands.

11.4 Informal Resolution

Before initiating formal proceedings, we encourage you to contact us to attempt to resolve disputes informally. We will make good faith efforts to resolve disputes within 30 days.

12. Changes to Terms

We reserve the right to modify these Terms at any time. Material changes will be communicated to you via:

Email notification to the address associated with your account
Notice within the Service
Posting updated Terms on this page with a new "Last Updated" date

Material changes will take effect 30 days after notification, unless you are notified otherwise or the changes are required by law (in which case they take effect immediately). Your continued use of the Service after changes become effective constitutes acceptance of the new Terms. If you do not agree to the changes, you must stop using the Service and cancel your subscription.

13. Miscellaneous

13.1 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Measurebird regarding the Service and supersede all prior agreements and understandings.

13.2 Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will remain in full force and effect, and the invalid provision will be modified to the minimum extent necessary to make it valid and enforceable.

13.3 Waiver

Our failure to enforce any provision of these Terms does not constitute a waiver of that provision or any other provision.

13.4 Assignment

You may not assign or transfer these Terms or your account without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.

13.5 Force Majeure

We are not liable for any failure to perform our obligations due to circumstances beyond our reasonable control, including natural disasters, war, terrorism, labor disputes, internet or telecommunications failures, or government actions.

14. Contact Information and Business Details

14.1 Business Information

Measurebird is a business registered in the Netherlands. For questions, concerns, or to exercise your rights under these Terms or GDPR, please contact us:

Through our contact page
By email (contact information available on our contact page)

14.2 Supervisory Authority

If you are located in the EU and have concerns about our data processing practices, you have the right to lodge a complaint with your local data protection supervisory authority or the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

14.3 Last Updated

These Terms were last updated on: January 2026